Focus On: E-philanthropy: Upping Your E-appeal

HRC raised $24 million last year, with $7.5 million coming via the direct marketing programs.

“Of course, we were hesitant to put a lot into it without testing the waters a bit first,” she adds.

To begin integrating e-fundraising elements into its overall efforts, HRC signed on with Donordigital about a year ago, and it brought in just under a half a million through e-mail campaigns alone.