Focus On: E-philanthropy: Upping Your E-appeal

Viral marketing tools
As Nick Allen defines viral marketing, it refers to “hitting people who have hot buttons and who are into a cause and will then pass the word along.”

“The question then becomes, do you have a message and is it something that can become viral — that you can send out and that can spread with some urgency? If so, then that can make a successful Internet campaign,” Allen says.