FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

6. Test package inserts. For as low as $30/M, you can place your appeal directly into the hands of hotline mail-order buyers opening packages they ordered for themselves. A health group can find supporters among buyers of health products from such catalogs as Gaiam Harmony. Use the postage, list cost and service bureau savings for more testing.