FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

7. Test magazine and catalog blow-ins. Let the catalogs and magazines pay for postage, and your appeal can go along for the ride. For much less than the cost of the list and postage, you can reach the right kind of buyers and readers for your cause.

8. Negotiate … and then negotiate some more. Most commercial lists already offer a reduced fundraiser rate. It can’t hurt to plead your case for greater reductions. Then ask for selections to be waived too. Commercial list owners need some successes in the fundraising arena and are willing to work with those willing to give it a try.