FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

9. Co-op with like-minded marketers. Some marketers give a percentage of their proceeds to causes they support. This might require some real out-of-the-box creativity and networking, but there are synergies to be found.

10. Develop Internet traffic. Many of today’s donors aren’t sealing envelopes and