FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

mailing them. They’re using PayPal and submitting credit card numbers online. The Web is a cost-effectivetool for new-donor acquisition. Bring people to your portal, and they will join the cause.

If you examine usage on the top fundraising lists, it begins to get redundant fast. Everyone is mailing the same files. In some cases you’re paying double or triple the base rate after the merge-purge. Then when you get a donor list to work, you might find the list owner restricts usage to only one turn of the file per year.