FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

Retention rates are dropping because there is so much competition for the proven donors. How many causes is one person going to support? Plus, more expensive premiums are becoming increasingly necessary to attract and keep donors. Now factor in rising paper and postage costs.

All of this works against the primary objective of continually recruiting fresh members to the mission. The organization’s effectiveness is directly correlated to the ability to find new people willing to take up the cause, send money and influence others to do the same.