FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

There are the universally admired causes that can find a sympathetic heart on any list. Who can argue with finding a cure for cancer, preventing birth defects, ending hunger? Then there are issue-oriented, polarizing causes that can only rally the troops from specific types of interest lists. Strategically exploring commercial markets can breathe new life into your membership.