FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

By ROBERT LEROSE

Mounting a convincing sales argument requires mastering the keys of persuasion, including an in-depth understanding of, and empathy with, the prospect; fluency in your product; a bold, believable, clearly defined promise; proof of your claims; and organization of your sales argument in a captivating presentation.