FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

Commercial mailers often will include, “This is the only resource that … “ in their copy and state what makes the product unique. Adapting this to read, “Our organization is the only one that …” or, “Our organization is in the best position to accomplish this because … “ forces you to forge a clear, unforgettable identity in the donor’s mind.