FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

Involvement
Commercial copy immerses the prospect in the product experience. It conveys ownership through

emotional triggers and specifics. A donor should feel involved in your mission. How can she participate, beyond writing a check? Bring her into your efforts. Explain the vital role she plays in personal, attention-getting terms. Make her a passionate partner in your work.