FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

nonprofit copy. Guilt (or the fostering of a conscience) is practically a given for any letter seeking to do good work. Fear, too, is a powerful prod (“These terrible things will happen if you don’t act now … “). Exclusivity flatters a prospect, painting him as part of a select group that recognizes the importance of your mission.