FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

Testimonials, endorsements
Nonprofit and commercial mailers must address the issue of credibility. Testimonials and endorsements from objective third parties

accomplish this. A celebrity or well-known person consistent with the nonprofit’s image builds credibility, legitimizes your efforts and creates a halo effect of authority and assurance.