FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.
Guarantees
Reassure the donor his money is put to good use. Tell him how each dollar will be spent — what it will buy, what it will be used for — so the donor is guaranteed the cause to which he pledged money will
get it.
Robert Lerose, a freelance copywriter with 20 years’ experience, specializes in direct-response advertising. Reach him at 516.486.0472 or robertlerose@cs.com.
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