FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

If you can create a groundswell of support for your cause outside of the usual community of fundraiser supporters, you can create the new revenue streams necessary for advancing your overall mission.

Take Habitat for Humanity, for example. Its mission back in 1976 was to provide a simple, decent place to live for people who lack adequate housing. Today, the organization reports that it has built 200,000 houses, sheltering more than 1 million people in 3,000 communities.