FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

Where do you think Habitat accumulated its new donors? If you guessed catalog, publishing, business and modeling lists, you’re right. On top of that, Habitat gets everyday people from the community to chip in, pick up a hammer and help construct the houses.

If Habitat can do it, so can you. It takes a little ingenuity, some good negotiating, a few successes and even failures to develop a solid strategy of donor-acquisition campaigns outside the traditional fundraising universe.