FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.
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Following are 10 tips for using new lists to help you breathe more life into your fundraising.
1. Test commercial lists that make sense. Identify mail-order companies and publishers with products and content in sync with your cause. For example, environmental groups have had success with magazines like Yoga Journal and Cooking Light.
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