FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

2. Use donor overlays on response masterfiles. Large list owners append data from cooperative donor databases to their merged subscriber files. Add “presence of children” in the selection formula, for example, and you can find large numbers of charitable moms subscribing to magazines such as Better Homes & Gardens who won’t hesitate to write checks to help America’s children.