FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

4. Take advantage of today’s modeling services. Many large list owners offer free modeling services, whereby your best donors are matched to a buyer or subscriber file to determine similar characteristics. Then, for just the cost of the list, you have an ongoing stream of prospects who look like your best donors.