FOCUS ON: LISTS Feeling Exhausted? Your prospecting lists — and you — can get a much-needed pick-me-up with an influx of nams from commercial files.

5. Develop less costly packages for lead generation. If you’re testing busy business executives, you don’t need four pages of dense copy. State your case, make the call to action, and test the waters. This can work for the rest of the population because the inundation of advertising messages is shortening our collective attention span.