Focus on the positive to motivate donors to hope, action.

By Katya Andresen

A few months ago, I saw a full-spread, anti-slave labor ad that featured shackled hands, one on each side of the two pages. Attaching them was a strip of paper that formed a chain holding the pages together. It was an arresting image that seized my attention.

Then it got even better. It got interactive. When you laid the pages flat, the chain broke.