Gloom and Doom are Downers

That’s what we all want. We want to be able to change what’s wrong. We want to set things right. We want hope that things can be better. We want to aspire to be something more.

The last thing we want to feel is helpless. Remember that, and tap into those human needs as much as you can. Sell, don’t scold. Pair negative consequences of inaction with the uplifting image of action. Show the solution. Convince people that, together, we can handle the challenge, not just hand-wring our way into despair. In other words, break those chains of negativity. We want out of them. FS