After the Acquisition

For some months now, I’ve been collecting samples — giving small donations to a number of charities (in addition to those I usually support), so that I can get an idea of who’s doing what with their “post-gift” donor communications.

Ignoble intentions, yes. But to your benefit: I’ve found that way too many follow-up donor communications actually scuttle their mission to earn the continued trust and year-to-year support of donors.