Follow-up Communications Can Sabotage Repeat Giving. Here’s How to Ensure That Doesn’t Happen

By Lisa Sargent

A style guide, even if it’s just a single page, can save staff from using any off-putting phrases.

Tip No. 4: Manners count
Another national charity sent me a “Your gift is on its way” note, about two weeks after my thank-you letter arrived. The note read:

“This thank-you gift will be sent to you without obligation, but I hope that it will move you to send a generous contribution along with your Address Verification Form.”