Follow-up Communications Can Sabotage Repeat Giving. Here’s How to Ensure That Doesn’t Happen

By Lisa Sargent

Two problems here. First, I didn’t ask for a gift and there was no mention of a gift in the initial appeal. Worse, I still hadn’t received it at the time of this writing — weeks later — so I can’t tell you what the gift is.

I have no idea how effective this strategy is for the organization, although I will say the “gift/gimme” tactic raised my etiquette hackles. But that’s just me.