After the Acquisition
Follow-up communications actually can sabotage repeat giving. Here’s how to make sure that doesn’t happen.
And one more. Remove stilted language that doesn’t show the passion you have for your mission. Here’s an example from a member brochure:
“As an AnyName Charity member, you may take advantage of many opportunities for adventure and rewarding involvement.”
Why say, “You may take advantage of …” when you can say, “Be sure and take advantage of …” instead?
- Companies:
- Internal Revenue Service
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