After the Acquisition
Follow-up communications actually can sabotage repeat giving. Here’s how to make sure that doesn’t happen.
Or go one step further. Pluck a few fine phrases from the back flap of the brochure, and adapt:
“Preserve archaeological sites. Build trails. Paddle, pedal and trek. Get involved. As an AnyName Charity member, adventure and achievement await you.”
It’s not perfect, but you get the picture. More action. Less formal.
- Companies:
- Internal Revenue Service
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