After the Acquisition
Follow-up communications actually can sabotage repeat giving. Here’s how to make sure that doesn’t happen.
Bottom line? You work hard to acquire donors. And it costs plenty of money to do so. Now make sure every one of your follow-up communications work just as hard as that first appeal to nurture each new relationship and keep your donors committed for the long haul.
Lisa Sargent is a fundraising copywriter who runs Sargent Communications. Contact her at lisa@lisasargent.com or call 860.851.9755.
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