Follow-up Communications Can Sabotage Repeat Giving. Here’s How to Ensure That Doesn’t Happen

By Lisa Sargent

So I wasn’t surprised to read this from Adrian Sargeant, a fundraising professor at the Indiana University Center on Philanthropy, in the April 5 issue of The Chronicle of Philanthropy: “Retention is the single biggest issue we face as a sector today.”

But there’s good news. In the same article, Sargeant also noted that boosting repeat donor ranks by just 10 percent can improve your returns up to 200 percent.