After the Acquisition
Follow-up communications actually can sabotage repeat giving. Here’s how to make sure that doesn’t happen.
Could post-gift communications be the biggest sleeper opportunity in your organization?
You decide: Check out what your nonprofit neighbors sent me. And use these examples to avoid repeating their mistakes — or apply the accompanying tips to mend your existing messages.
In place of actual nonprofit names, I use the generic AnyName Charity in each sample below. You’ll find no finger-pointing here.
- Companies:
- Internal Revenue Service
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