After the Acquisition
Follow-up communications actually can sabotage repeat giving. Here’s how to make sure that doesn’t happen.
Tip No. 1: Know what’s going out the door
First, know what your donors receive. Too often, nonprofits relegate anything that isn’t an appeal to the bottom of the creative heap. And everyday replies, thank-you notes and other member communications often are handled by a department with no connection to development.
- Companies:
- Internal Revenue Service
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