After the Acquisition

That’s a shame. Of course, your budget might make this a necessity. But still, you can overcome it.

Assign a seasoned staff member — or hire outside help — to periodically audit follow-up communications. (And yes, you should test. But you know that anyway.)

Tip No. 2: Make sense
The late direct-marketing legend Joan Throckmorton called it “the underlying law of creativity.” And it holds true for advertisers and nonprofits alike.