After the Acquisition
Follow-up communications actually can sabotage repeat giving. Here’s how to make sure that doesn’t happen.
“I trust that you will find the enclosed literature informative and hope that you’ll become a member of the AnyName Charity today!”
I reread it, utterly confused. I double-checked the name of the charity, thinking I’d missed something. They hope I’ll become a member?
Wait a minute! I thought I just did. This sentence left me wondering if I needed to send even more money to become an “official” member.
- Companies:
- Internal Revenue Service
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