After the Acquisition
Follow-up communications actually can sabotage repeat giving. Here’s how to make sure that doesn’t happen.
Take-away tip: Ask questions when reading your follow-up communications. Is anything unclear? Are you bewildered? If the answer is yes to either one, you can bet that your donors will be baffled, too.
Tip No. 3: Use a ‘house’ style guide
If you rely on staff outside your department to communicate with donors and members, borrow a tip from The Stanford Fund for Undergraduate Education: Create and distribute a style guide. With the help of a style guide, students write — by hand — wildly successful thank-you notes for The Stanford Fund, which also relies on proofreaders to review each note. Here’s one example of what might end up in your nonprofit’s style guide:
- Companies:
- Internal Revenue Service
Related Content
Comments
