Pulse: FollowUp: “We Are Not Afraid to Say ‘Leprosy’”
The organization had lost focus. Everyone — from the board to the staff — was confused. Sadly, our internal confusion reached our donors. They couldn’t tell what we were about.
The less we talked to donors about their part in the fight against leprosy, the less they gave. Donation revenue plummeted by 61 percent. Our effectiveness at getting new donors dropped dramatically.
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