Pulse: FollowUp: “We Are Not Afraid to Say ‘Leprosy’”

We also made two other important changes: We refocused our mission squarely on curing leprosy, treating its effects and rehabilitating those who have had it. Then we rebuilt our struggling fundraising program, hiring The Domain Group (now Merkle) to help put it back on solid strategic footing.

I’m happy to report that all of that worked. We turned the corner. It took a while, but our donor file started growing again, and we’ve experienced growth in donation revenue ever since our turnaround in 1995. Most important of all, more people around the world are being cured of leprosy than ever before.