Keeping the Lines Clear
For the American Lung Association, communication with affiliate associations is key.
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One of the things that has occurred over the last two years was organizational effectiveness that culminated in many mergers. Just two years ago we had nearly 60 associations. Now we’re merging into larger, more efficient and more effective groups, and that change, as you can imagine, has really affected how the whole organization works.
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Abny Santicola
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