Keeping the Lines Clear

We’ve centralized our direct-response program so it’s no longer something that our associations have to do. Associations do the special-events fundraising; they do all the planned giving and major special giving; they do all the workplace giving and all the memorials, etc. We have an emphasis on special events, and we support those special events with a regional team. We have an emphasis on planned giving, and we support those activities with a regional team as well. And we’re initiating a major special-giving program.