Keeping the Lines Clear
For the American Lung Association, communication with affiliate associations is key.
We have to recognize that … some donors want to get a lot of information; some want to get a little bit of information. We have to figure out how to provide them with what they’re interested in. Otherwise they’re not going to continue to support us or they’re not going to feel good about their donations, and they really should feel good about their generosity.
- Companies:
- American Lung Association
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