For fundraising maven Bernard Ross, a flexible mindset is the key to success.

By David Mckenna

“Creativity is the process of coming up with ideas, while innovation is the process of selecting ideas that have value,” Ross says. “Lots of creative organizations aren’t really innovative or just don’t make use of their creativity.”

Limber up
“Innovation requires flexibility,” Ross adds. “If you’re not flexible, you’ll find yourself thinking negative thoughts: We’ve never done that before, that’s too high risk, we need something more adventurous, the chief executive wouldn’t like that, and so on.”