For fundraising maven Bernard Ross, a flexible mindset is the key to success.

By David Mckenna

Ross stresses that there’s nothing inherently grand about any of the qualities he identifies as crucial to the art of fundraising.

“The interesting thing is that many people think of creativity strictly in terms of high art,” he says. “The truth is that, in the workplace, creativity is often just a matter of doing something slightly different. Then it becomes innovation.”