For fundraising maven Bernard Ross, a flexible mindset is the key to success.

By David Mckenna

For the most part, nonprofits don’t have to invent new products, but they do have to be flexible enough to come up with new ways of doing business as the world around them changes. Ross’ favorite example of this dilemma is Amnesty International, which still is adjusting to the new world order triggered by the fall of the Soviet Union and the end of the Cold War.