Grow With the Flow
For fundraising maven Bernard Ross, a flexible mindset is the key to success.
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“The bad guys in the Soviet Union had a bureaucracy,” Ross says. “They’d lock up political and religious dissidents, and Amnesty would write thousands of letters protesting the violation of the prisoners’ human rights.
“But things are different now,” he adds. “Who do you write to about human rights violations in Rwanda, and how do you protest terrorism? If we knew where bin Laden lived, it would be easy, but he’s not collecting his mail.”
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- Companies:
- Doctors Without Borders
- Oxfam America
David Mckenna
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