Grow With the Flow
For fundraising maven Bernard Ross, a flexible mindset is the key to success.
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In other words, a nonprofit organization, whether its goal is to save a painting or save the world, has to guard against adopting a rigid mindset. If it doesn’t, it is likely to be blindsided by forces it didn’t anticipate, because the world is always changing.
The mother of invention
Ross cites Greenpeace Argentina as a nonprofit flexible enough to overcome adversity. The organization at some point realized many donations sent through the mail were being stolen, so its managers bypassed Argentina’s notoriously unreliable mail delivery system by switching to online transactions.
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- Companies:
- Doctors Without Borders
- Oxfam America
David Mckenna
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