For fundraising maven Bernard Ross, a flexible mindset is the key to success.

By David Mckenna

“That’s just marketing talk,” Ross says during an interview. “It’s the stuff that’s written in the back of the brochures.”

The best a manager can do is to create a “framework” in which donors or employees choose whether to be motivated, says Ross, an energized and energizing Scot who speaks from more than 20 years of experience as a successful consultant and strategist.