For fundraising maven Bernard Ross, a flexible mindset is the key to success.

By David Mckenna

Curiouser and curiouser
Ross’s track record as a consultant and his wry, anecdotal speaking style have helped make him a popular figure on the lecture circuit. Rather than professing to motivate managers and board members, he likes to speak of stimulating their curiosity, a quality that can be of great use in creating frameworks conducive to raising money.