Grow With the Flow

Don’t overrate reason
“Donors don’t sit down and ask themselves what are the most rational ways they can give away their money,” he says. “If they did that, we could make a list of goals and start with ending world poverty.”

The successful fundraiser convinces potential donors that the cause it represents is worthier than other causes. Ross mentions a friend who organized a campaign to help the National Gallery in London retain possession of a valuable painting that was on the verge of being purchased by an American.