American Lung Association Launches Re-tooled Web Site

“The big issue for us this year is [to] increase our Web-based positioning,” Burwell says. “It’s an outreach to the public, really, to give them easier ways to reach the information they’re searching for.”

The ALA’s new Web project is indicative of a recent study by software provider Kintera that said 66 percent of nonprofit organizations are planning to increase IT spending in 2004. That figure represents a 23 percent jump from last year’s survey results, when only 43 percent of organizations expected to increase their tech spending.