American Lung Association Launches Re-tooled Web Site
For many nonprofit organizations, IT spending is on the rise, especially in the online department.
“Our budgets are up, and we were spending more this [fiscal] year,” says Burwell, who adds that his organization is one of the aforementioned 66 percent. “A significant portion of that spending is really more Web-related than anything else.”
Over the past three to four years, Burwell says, the ALA has observed a continuing rise in what he calls “passive donations” on the Web.
- Companies:
- American Lung Association
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