American Lung Association Launches Re-tooled Web Site
For many nonprofit organizations, IT spending is on the rise, especially in the online department.
“Years ago, in a direct mail discussion, we would have been saying, ‘Boy, we’d sure like to get higher gifts and bring in younger people,’” Burwell says. “But we would struggle to do that with direct mail. Now, that’s exactly what we’re getting on the Web.”
The fine-tuned, fresh face of lungUSA.com will launch sometime during the first quarter of 2004.
- Companies:
- American Lung Association
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